TY  - GEN 
AU  - Muñoz Leiva, Francisco
AU  - Hernández Méndez, Janet
AU  - Gómez Carmona, Diego
A4  - Marketing y Comunicación
PY  - 2019
SN  - 0031-9384
UR  - http://hdl.handle.net/10498/34466
AB  - The advent of Web 2.0 is changing tourists' behaviors, prompting them to take on a more active role in preparing their travel plans. It is also leading tourism companies to have to adapt their marketing strategies to different online social media. The...
LA  - eng
KW  - Advertising effectiveness
KW  - travel 2.0 tools
KW  - eye-tracking methodology
KW  - neuromarketing
KW  - self-reported recall
TI  - Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology
DO  - 10.1016/j.physbeh.2018.03.002
ER  -