TY  - GEN 
AU  - Muñoz Leiva, Francisco
AU  - Gómez Carmona, Diego
A4  - Marketing y Comunicación
PY  - 2019
SN  - 1873-507X
UR  - http://hdl.handle.net/10498/34467
AB  - The objective of the current paper is to verify to what extent the presentation of a restaurant dish
and the origin of its food provoke reactions in the consumer's brain during the visualization and
the decision-making process, from an exploratory...
LA  - eng
KW  - ecological foodstuffs
KW  - restaurant dish
KW  - presentation
KW  - decision-making
KW  - functional magnetic resonance
KW  - fMRI
TI  - Sparking interest in restaurant dishes? Cognitive and affective processes underlying dish design and ecological origin. An fMRI study
DO  - 10.1016/j.physbeh.2018.06.017
ER  -