TY  - GEN 
AU  - Gómez Carmona, Diego
AU  - Muñoz Leiva, Francisco
AU  - Liébana Cabanillas, Francisco
AU  - Nieto-Ruiz, Ana
AU  - Martínez-Fiestas, Myriam,
AU  - Campoy, Cristina
A4  - Marketing y Comunicación
PY  - 2021
SN  - 1752-4040
UR  - http://hdl.handle.net/10498/34544
AB  - The aims of the present study were: (a) to analyze the advertising message
of renewable energies using eye-tracking technology, based on
differences in the level of attention captured according to message
valence (positive, neutral and negative)...
LA  - eng
PB  - Taylor and Francis
KW  - Renewable energies
KW  - message-framing
KW  - environmental concern
KW  - eye tracking
KW  - regulatory focus
KW  - green advertising
TI  - The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study
DO  - 10.1080/17524032.2021.1914701
ER  -