TY  - GEN 
AU  - Anbarasan, Rajan
AU  - Gómez Carmona, Diego
AU  - Mahendran, Radhakrishnan
A4  - Marketing y Comunicación
PY  - 2022
SN  - 1866-7929
SN  - 1866-7910
UR  - http://hdl.handle.net/10498/34545
AB  - Sensory satisfaction is the key to consumer acceptance which also decides the success of any food products in the market. Though different sensory parameters like appearance, odor, and texture are considered for deciding the overall acceptability of...
LA  - eng
PB  - Springer
KW  - Sensory
KW  - Taste
KW  - Brain-computer interface
KW  - Functional MRI
KW  - Electroencephalography
KW  - Magnetoencephalography
TI  - Human taste-perception: brain computer interface (BCI) and its application as an engineering tool for taste-driven sensory studies
DO  - https://doi.org/10.1007/s12393-022-09308-0
ER  -