TY  - GEN 
AU  - Zakharova García, Ganna
A4  - Filología Francesa e Inglesa
PY  - 2020
SN  - 2414-9063
UR  - http://hdl.handle.net/10498/35035
AB  - The persuasive power of advertising discourse is very much experienced today. The same happens in relation to tourism marketing materials. In order to attract the attention of the viewers, the travel companies choose various techniques to express...
LA  - eng
TI  - Rhetoric in tourism websites: innovative technologies to engage consumers.
DO  - 10.24411/1995-0411-2020- 10405
ER  -