TY  - GEN 
AU  - Zakharova García, Ganna
A4  - Filología Francesa e Inglesa
PY  - 2020
SN  - 2413-2349
UR  - http://hdl.handle.net/10498/35036
AB  - Tourism as a social phenomenon has attracted the attention of marketers throughout all stages of its development. Successful cooperation between tourism entities and customers is based on communication. The persuasive power of advertising language is...
LA  - eng
TI  - Aspects to consider when searching for persuasive strategies in tourism discourse
DO  - 10.15330/jpnu.7.3.7-18
ER  -