TY - GEN AU - Zakharova García, Ganna A4 - Filología Francesa e Inglesa PY - 2024 SN - 2413-2349 UR - http://hdl.handle.net/10498/35038 AB - In the competitive field of tourism marketing, verbal strategies play a crucial role in promoting products and services, particularly in specialized areas like health tourism. To effectively engage and persuade potential tourists, marketers employ... LA - eng TI - Persuasive Rhetoric in Health Tourism Websites: Effective Verbal Strategies for Customer Engagement. DO - 10.15330/jpnu.11.4.16-25 ER -