TY - GEN AU - Zakharova García, Ganna A4 - Filología Francesa e Inglesa PY - 2021 SN - 2660-9320 UR - http://hdl.handle.net/10498/35040 AB - The persuasive influence of tourism promotional materials is very much experienced nowadays. In order to attract the attention of viewers, marketers choose various techniques in their digital texts delivered through different verbal and non-verbal... LA - eng TI - Tourism language properties determining successful marketing process DO - 10.21071/riturem.v5i1.13292 ER -