TY  - GEN 
AU  - Rojas, Juan-Carlos
AU  - Contero, Manuel
AU  - Vergara, Margarita
AU  - Higuera Trujillo, Juan Luis
A4  - Ingeniería Mecánica y Diseño Industrial
PY  - 2024
SN  - 2304-8158
UR  - http://hdl.handle.net/10498/35490
AB  - Packaging design is pivotal in motivating consumer decisions, as a key communication tool from creation to purchase. Currently, the interpretation and evaluation of packaging’s impact are shifting toward non-traditional methods. This pilot study...
LA  - eng
PB  - Multidisciplinary Digital Publishing Institute (MDPI)
KW  - design artwork
KW  - event-related potential (ERP)
KW  - N400
KW  - packaging
TI  - Using Event-Related Potentials to Evidence the Visual and Semantic Impact: A Pilot Study with N400 Effect and Food Packaging
DO  - 10.3390/foods13121876
ER  -