TY  - GEN 
AU  - Segundo Gallardo, Julio
AU  - Fernández Alles, María de la Luz
AU  - Vélez Elorza, María Luisa
AU  - Sánchez Vázquez, José Manuel
A4  - Economía Financiera y Contabilidad
A4  - Organización de Empresas
PY  - 2025
SN  - 2732-5121
UR  - http://hdl.handle.net/10498/35505
AB  - Purpose: This research proposes an adapted version of Business Model Canvas (BMC) as a strategic instrument for Higher Education Institutions (HEIs). University-Model Canvas (Unicanvas) is intended to be a critical visual and dynamic tool for...
LA  - eng
PB  - Open Research Europe
KW  - Strategic management
KW  - University
KW  - Business model canvas
KW  - Higher Education Institutions
TI  - Unicanvas: Exploring a tool for strategic management
DO  - 10.12688/openreseurope.17233.3
ER  -