TY - GEN AU - Arcila Garrido, Manuel AU - Ramírez Guerrero, Gema AU - García Onetti, Javier AU - Chica Ruiz, Juan Adolfo A4 - Historia, Geografía y Filosofía A4 - Marketing y Comunicación PY - 2024 SN - 0212-9426 SN - 2605-3322 UR - http://hdl.handle.net/10498/35575 AB - This paper introduces a conceptual framework that adapts the ecosystem services approach to identify the benefits of conserving cultural heritage. This novel approach aims to enhance the social valorization of this heritage. The proposed service... LA - eng PB - Asociación Española de Geografía KW - enhancement KW - tourism KW - heritage management KW - territorial marketing KW - social welfare TI - Socio-ecosystem Services for Integrated Heritage Assessment (IHA).a new approach to valuing cultural heritage DO - 10.21138/bage.3497 ER -