TY  - GEN 
AU  - Godoy Martín, Francisco Javier
A4  - Marketing y Comunicación
PY  - 2025
SN  - 2673-3145
UR  - http://hdl.handle.net/10498/35625
AB  - Spain is a proven tourist power, with a sector that contributes a high figure to the country’s economy. However, in recent years, tourist activity, especially in large cities, has encountered opposition from neighborhood groups that fight for a...
LA  - eng
PB  - Frontiers
KW  - gentrification
KW  - lobbying
KW  - online communication
KW  - pressure groups
KW  - social movements
KW  - touristification
TI  - Online communication of citizen pressure groups in the face of the phenomenon of touristification in Spain
DO  - 10.3389/fpos.2025.1520933
ER  -