TY  - GEN 
AU  - Blanco-Moreno, Sofía
AU  - Galiano Coronil, Araceli
A4  - Marketing y Comunicación
PY  - 2024
SN  - 978-84-1335-407-1
UR  - http://hdl.handle.net/10498/35755
AB  - This research analyses the critical factors influencing employee satisfaction and retention in the context of the Great Resignation by exploring the key organizational elements that significantly impact employee contentment and loyalty. The...
LA  - eng
PB  - Universidad de Málaga
KW  - Glassdoor
KW  - semantic network analysis
KW  - social marketing
KW  - satisfaction
KW  - retention
KW  - happiness management
KW  - work environment
KW  - social marketing
TI  - Employee satisfaction and retention: social marketing and happiness
ER  -