TY  - GEN 
AU  - Galiano Coronil, Araceli
AU  - Traba Outes, Ismael
AU  - Ceballos Castro, Gonzalo
AU  - Sparacino, Antonina
A4  - Marketing y Comunicación
PY  - 2024
UR  - http://hdl.handle.net/10498/35756
AB  - Volunteering is a crucial activity for older adults, as it allows them to stay connected to society, form social bonds, overcome adverse events, and be happier. The Aula de Mayores (Senior  Citizens'  Classroom)  (AUM)  at  the  University  of  Cadiz ...
LA  - eng
PB  - Universidad de Málaga
KW  - Social marketing
KW  - Volunteer
KW  - Happiness
KW  - Elderly
KW  - Well-being
TI  - Older people's perception of volunteering from the perspective of social marketing and happiness
ER  -