TY  - GEN 
AU  - Salazar Altamirano, Mario Alberto
AU  - Martínez-Arvizu, Orlando Josue
AU  - Galván-Vela, Esthela
AU  - Ravina Ripoll, Rafael
AU  - Hernández-Arteaga, Lorena Gabriela
AU  - Gómez Sánchez, David
A4  - Organización de Empresas
PY  - 2025
SN  - 1518-2924
UR  - http://hdl.handle.net/10498/35981
AB  - Objective: This article aims to explore the effect of perceived adaptability, perceived usefulness, and ease of use of AI on the creativity and well-being (happiness) of business students in universities in Mexico. Additionally, it seeks to analyse...
LA  - eng
PB  - Universidad Federal de Santa Catarina
KW  - Artificial Intelligence adoption
KW  - Perceived usefulness
KW  - Creativity
KW  - Happiness
KW  - Higher education
TI  - AI as a facilitator of creativity and wellbeing in business students: a multigroup approach between public and private
T2  - IA como facilitadora de creatividad y bienestar en estudiantes de negocios: un enfoque multigrupo entre universidades públicas y privadas
DO  - 10.5007/1518-2924.2025.e103485
ER  -