TY  - GEN 
AU  - Ravina Ripoll, Rafael
AU  - Núñez-Barriopedro, Estela
AU  - Galiano Coronil, Araceli
AU  - Tobar-Pesantez, Luis-Bayardo
AU  - Tobar
A4  - Marketing y Comunicación
A4  - Organización de Empresas
PY  - 2019
SN  - 1528-2651
UR  - http://hdl.handle.net/10498/36024
AB  - One of the social responsibilities university professors of a Marketing class should have is to provide their students basic knowledge about the history of companies, marketing, etc. Therefore, some professors from the University of Cádiz who taught...
LA  - eng
KW  - Historical debate
KW  - Happiness
KW  - Teaching Innovation Strategy
KW  - Collaborative Learning
TI  - Towards a happy, creative and social higher education institution: The case of non-profit marketing and business creation subjects at the university of cadiz
DO  - 2-s2.0-85062548007
ER  -