TY - GEN AU - Medina Garrido, José Aurelio AU - Martín Navarro, Alicia María AU - Lechuga Sancho, María Paula AU - Martín-Hidalgo Rodil, Fernando AU - Mota Macías, José Miguel AU - Aguirre Montero, Alexander A4 - Organización de Empresas PY - 2025 UR - http://hdl.handle.net/10498/37360 AB - This article presents a teaching innovation project implemented in the course Tourism Intermediary Business Management of the Bachelor’s Degree in Tourism at the University of Cádiz. The initiative aimed to promote active and student-centred learning... LA - eng TI - Teaching innovation in tourism through audiovisual projects and digital dissemination ER -