TY - CHAP AU - Almorza Gomar, David AU - Ravina Ripoll, Rafael AU - Galiano Coronil, Araceli AU - Popescu, Cristina Raluca Gh. A4 - Estadística e Investigación Operativa A4 - Marketing y Comunicación A4 - Organización de Empresas PY - 2025 SN - 978- 3- 0343- 5242- UR - http://hdl.handle.net/10498/37624 AB - This chapter proposes to introduce game theory as a cross- cutting subject in university studies of economics and business given the fundamental role that game theory plays in economics. This fact is contrasted with the Nobel Prize winners in... LA - eng PB - Peter lang KW - cooperative games KW - game theory KW - prisoner’s dilemma KW - stag hunt KW - friend or foe KW - education KW - happiness matrix KW - happiness management TI - Game Theory and Happiness Management ER -