TY  - GEN 
AU  - Wang, Yiheng
AU  - Navarro Nicoletti, Felipe
A4  - Marketing y Comunicación
PY  - 2025
SN  - 2673-5172
UR  - http://hdl.handle.net/10498/37630
AB  - This work focuses on the digital communicative practices of influencers, as the COVID-19 pandemic has opened a communicational doorway from diverse perspectives, and social media has emerged as an important tool for people to maintain contact and...
LA  - eng
PB  - MDPI
TI  - Participation of Social Media Influencers in Communicating the Global Health Crisis: An Observation of Chinese-Origin Influencers Across Argentina, the UK, and Spain During COVID-19
DO  - 10.3390/JOURNALMEDIA6010013
ER  -