TY  - GEN 
AU  - Leal-Solis, Ana
AU  - Robina-Ramíre, Rafael
AU  - Ravina Ripoll, Rafael
AU  - Medina-Merodio, José Amelio
A4  - Organización de Empresas
PY  - 2025
SN  - 1174-5398
UR  - http://hdl.handle.net/10498/37747
AB  - This study explores the relationship between technological
innovation in Blue and Green Tourism and its impact on tourist
happiness. no existing research directly compares these two forms
of tourism. The focus is on how Green Tourism relates to...
LA  - eng
PB  - Taylor & Francis
KW  - Tourist happiness
KW  - Blue Tourism
KW  - rural tourism
KW  - technological innovation
KW  - sustainable technologies
KW  - environmental impact
TI  - The role of technological and sustainable innovation in enhancing tourist happiness: a comparison between Blue and Green Tourism
DO  - 10.1080/11745398.2025.2576058
ER  -