TY  - GEN 
AU  - Arévalo Salinas, Alex Iván
AU  - García López, Marcial
AU  - Blanco-Morett, Álvaro
AU  - Simancas González, Esther
A4  - Marketing y Comunicación
PY  - 2025
SN  - 0160-791X
UR  - http://hdl.handle.net/10498/37883
AB  - TikTok is a fast-expanding video clip platform, currently ranked as the sixth most popular social networking site as to user numbers. Public administrations can use this platform to promote dialogue with the citizenry as regards transparency,...
LA  - eng
PB  - Elsevier
KW  - Communication tools
KW  - Exploratory analysis
KW  - Social-networking
KW  - Video-clips
TI  - TikTok as a communication and information tool for Spanish local councils
DO  - 10.1016/J.TECHSOC.2025.102885
ER  -