TY  - CHAP 
AU  - Ramírez Guerrero, Gema
AU  - Fernández Enríquez, Alfredo
AU  - Arcila Garrido, Manuel
AU  - Chica Ruiz, Juan Adolfo
A4  - Historia, Geografía y Filosofía
A4  - Marketing y Comunicación
PY  - 2025
SN  - 2673-5768
UR  - http://hdl.handle.net/10498/38714
AB  - Tourism development in coastal zones is often guided by marketing strategies focused on
promotion, without real integration with the ecological, identity, and planning challenges
facing these territories. This disconnection compromises environmental...
LA  - eng
PB  - Lewis Ting On Cheung
KW  - Blue Marketing Decalogue (BMD)
KW  - coastal tourism
KW  - sustainable tourism governance
KW  - place-based marketing
KW  - resilience
KW  - community participation
KW  - ntegrated Coastal Zone Management (ICZM)
KW  - strategic planning
TI  - Blue Marketing: New Perspectives for the Responsible Tourism Development of Coastal Natural Environments
DO  - 10.3390/tourhosp6030136
ER  -