TY - GEN AU - Ramírez Guerrero, Gema AU - Fernández Enríquez, Alfredo AU - Chica Ruiz, Juan Adolfo AU - García Onetti, Javier AU - Arcila Garrido, Manuel A4 - Historia, Geografía y Filosofía A4 - Marketing y Comunicación PY - 2024 SN - 2156-8324 SN - 2156-8316 UR - http://hdl.handle.net/10498/38863 AB - Considering the territory as an expansive dimension of heritage offers a unique opportunity to promote both the conservation of assets and the development of the surrounding area. However, heritage often remains isolated from the holistic management... LA - eng PB - Taylor and Francis KW - marketing turístico KW - marketing territorial KW - servicios ecosistémicos KW - turismo cultural KW - gestión turística TI - The Territorialization of Cultural Heritage as an Opportunity for Its Adaptive Reuse From the Tourist Management DO - 10.1080/21568316.2024.2390845 ER -