TY  - GEN 
AU  - Rodríguez Fernández, Leticia
AU  - Ennis, Grant
A4  - Marketing y Comunicación
PY  - 2025
SN  - 1138-3305
SN  - 2340-5007
UR  - http://hdl.handle.net/10498/39021
AB  - From Corporate Activism to “Dark PR:” Corporate Discourses and Their In-fluence on Public Opinion in the Digital Society Traditionally   the   best-practice   corporate   communications   strategy   has  been  for  companies  to  remain  neutral  with...
LA  - eng
PB  - Universitat Ramon Llull
TI  - From Corporate Activism to “Dark PR:” Corporate Discourses and Their Influence on Public Opinion in the Digital Society
DO  - 10.51698/tripodos.2025.57.6-9
ER  -