TY  - GEN 
AU  - Montañés del Rio, Miguel Ángel
AU  - Rodríguez Cornejo, Vanessa María
A4  - Organización de Empresas
PY  - 2026
SN  - 1351-1610
UR  - http://hdl.handle.net/10498/39752
AB  - The increasing adoption of Artificial Intelligence (AI) and Big Data (BD) in the
tourism industry has raised growing concerns about data privacy and security.
Tourism organizations are increasingly using these technologies to better...
LA  - eng
PB  - Taylor & Francis
KW  - Literature review
KW  - Tourism
KW  - Big Data
KW  - Artificial Intelligence
KW  - Data security
TI  - Data security and privacy in the tourist industry: challenges arising from the use of artificial intelligence and big data. A review of the literature
DO  - 10.1080/13511610.2026.2677779
ER  -