TY  - GEN 
AU  - Bujalance López, Lourdes
AU  - González Serrano, Lydia
AU  - Lechuga Sancho, María Paula
AU  - Talón Ballestero, Pilar
A4  - Organización de Empresas
PY  - 2025
SN  - 0007-070X
UR  - http://hdl.handle.net/10498/39967
AB  - Purpose – This study aims to examine the evolution of restaurant revenue management (RRM), highlighting
emerging research areas and challenges. It aims to provide a structured overview of revenue optimisation
strategies, emphasising the impact of...
LA  - eng
PB  - Emerald Publishing
KW  - Information management
KW  - Systematic literature review
KW  - Digitalisation
KW  - Restaurant revenue management
KW  - Price management
KW  - Sales management
TI  - Restaurant revenue management: a systematic literature review and future challenges
DO  - 10.1108/BFJ-08-2024-0816
ER  -