TY - GEN AU - Barredo Ibáñez, Daniel AU - Hess, Agnieszka AU - Palomino-Flores, Paola AU - Caro Castaño, Lucía A4 - Marketing y Comunicación PY - 2026 SN - 2331-1983 UR - http://hdl.handle.net/10498/40086 AB - Artificial intelligence presents both potential benefits and significant challenges across various public domains, which explains the growing media attention it has received. Building on framing theory, this study explores the clusters associated with... LA - eng PB - Taylor & Francis KW - Artificial intelligence KW - media outlets KW - news KW - instagram KW - Ibero-America TI - Artificial intelligence in eight Spanish-speaking countries: a cluster analysis of news media coverage on Instagram (2013–2024) DO - 10.1080/23311983.2026.2665856 ER -