TY - GEN AU - Fernández-Ossó Fuentes, Maria AU - Saenz de Santa María Torralba, Carlos A4 - Marketing y Comunicación PY - 2026 SN - 0137-4176 UR - http://hdl.handle.net/10498/40162 AB - This article examines the evolution of digital-era documentary practice, focusing on the intersection of participatory documentary, digital storytelling, and digital placemaking. It investigates how digital technologies mediate the symbolic... LA - eng PB - Towarzystwo Naukowe KUL & Katolicki Uniwersytet KW - digital placemaking KW - participatory documentary KW - place branding KW - digital storytelling KW - advertising communication KW - digital marketing TI - Community-Based Urban Storytelling and Documentary: The Potential of Digital Placemaking Tools DO - 10.18290/rns2026.0028 ER -