TY  - BOOK 
AU  - Galiano-Coronil, Araceli
AU  - Ravina Ripoll, Rafael
AU  - Tobar-Pesantez, Luis-Bayardo
AU  - Salazar-Altamirano, Mario Alberto
AU  - Galiano Coronil, Araceli
A4  - Marketing y Comunicación
A4  - Organización de Empresas
PY  - 2026
SN  - 979-13-7038-534-7
UR  - http://hdl.handle.net/10498/40604
AB  - The start of the 21st century has been marked by a profound transformation in the way societies, organisations and economies function. The rapid advance of artificial intelligence, digitalisation and data-driven decision-making has redefined...
LA  - eng
PB  - Tirant lo Blanch
KW  - Happiness Management
KW  - Talent Management
KW  - Organisational Well-being
KW  - Positive Leadership
KW  - Artificial Intelligence
TI  - A new century of enlightenment: Happiness management and social marketing A journey towards nnovation and well-being in the ocean of artificial intelligence
ER  -