The customers' inquiries to wine websrelating users’ interests to wine ontological description

Abstract

In this paper we seek to analyse the wine domain with the aim at designing the knowledge representation structure that might be used by wine applications ontology-based. To do so, we have considered data from wine ontologies already on the market and have analysed the domain comparing it from a different perspective: the consumer's. In order to do so, we have checked consumers' most-frequent questions in blogs so that we could depict the wine map according to consumers' needs. This analysis shows how many of the questions and interests raised about wine by the internet searcher do not have to do with wine tasting features only, but go far beyond traditional aspects that now relate to health, leisure and other activities. The wine tourist is one of these internet searchers who wonders about wine and about the broad conceptual world wine is part of. A new knowledge representation schema with customer and activities slots as part of the model is suggested as a way to represent the domain and be helpful to answer for the new world of interest wine-web surfers exhibit when they access the web.