Conceptual and comparative analysis of the competitive advantages in family firms: The case of Mercadona

Abstract

In order to realize the importance and the prominence of family firms around the world, this project has been carried out. For this purpose, relevant data from recognized institutions and authors has been gathered. Without doubts, family firms differ from nonfamily firms in several aspects: long term performance, organizative structure and competitive advantages. In order to extract accurate and visible conclusions, the project compares constantly family firms characteristics with respect to nonfamily firms. At the end of the end-of-degree work, there is located a practical case of Mercadona so as to ensure the kwnoledge provided and the comprehension of the contents.

La importancia de las empresas familiares en el contexto internacional es tangible. En aras de demostrar dicha relevancia, se ha recopilado datos de diferentes organizaciones y autores de prestigio sobre esta materia. Sin duda, las empresas familiares presentan bastantes diferencias con respecto al resto en diferentes facetas: desarrollo a largo plazo, estructura organizativa y las propias ventajas competitivas. Para establecer conclusiones fehacientes, se lleva a cabo una comparativa de los dos tipos de empresa y se propone un caso práctico de Mercadona para afianzar los conceptos teóricos.