Ethnography and ethnographic methods in Specialized Communication

Abstract

This chapter provides an overview of ethnography as an emerging method that researchers can employ to examine specific cultural practices of social groups in specialized communication settings. Section 2 discusses core concepts and issues in ethnographic research. Section 3 explores the different approaches to ethnography that prevail in extant literature. Section 4 reviews a selection of specialized communication studies to showcase the opportunities in the field. The chapter concludes with some pointers for further action.