Game Theory and Happiness Management
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2025-09Department
Estadística e Investigación Operativa; Marketing y Comunicación; Organización de EmpresasSource
A Journey towards Happiness Management as a leitmotiv for well- being, social marketing and business success. Peter Lang, pp.61-78Abstract
This chapter proposes to introduce game theory as a cross- cutting subject in
university studies of economics and business given the fundamental role that game theory
plays in economics. This fact is contrasted with the Nobel Prize winners in economics in
recent years for their studies in game theory. This chapter introduces game theory through
happiness management. We will consider a group of university students that just passed
a seminary about happiness management. At this moment, we are going to present and
introduce game theory. With this objective, the happiness matrix constructs to seek the
maximum joint happiness, defined in the text as the optimal solution. At the same time,
several axioms for solving bimatrix problems are introduced only as definitive conclusions
from what they learnt about happiness management. This procedure introduces and solves
known problems related to game theory. From now on, we will present the game matrix
and cooperative and non- cooperative games. Ultimately, our students can move from
happiness management to game theory quickly.
Subjects
cooperative games; game theory; prisoner’s dilemma; stag hunt; friend or foe; education; happiness matrix; happiness managementCollections
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